What’s your process like? What can I expect?

After your initial discovery call and quote approval are done and dusted, Danielle will send over a brand questionnaire (aka: creative brief) designed to help her get up close and personal with your brand, your objectives, target audience, stylistic preferences, and your vision for the project deliverables. We love details, so leave as little to the imagination as possible — this will give us a solid foundation to draw from, while sparing us time and revisions down the road. Once this information is received, Danielle will deep dive into market research, collecting thorough information about your consumers, competitors, trends in your industry, and more. From there, the creative work begins. I’ll develop a first draft for you to review and provide feedback on. Depending on the specifics of your project, she’ll ask pointed questions, guiding you through what to look for, clarify, and amend in order to prepare a polished second draft. Because each project request is so unique, there will be natural variations in the workflow from there, but some of the constants that all clients can expect from Danielle along the way include: clear and open communication; a collaborative process where feedback is welcomed and thoroughly considered; deliverables to arrive within our agreed upon timeframe; and, most importantly, an abundance of fun—because that’s where the best work stems from.

What type of projects or campaigns have you worked on?

Glad you asked! I work with clients on a regular (retainer) basis, or on a by-project basis. My creative services have supported everyone from boutiques to big-brand businesses with original content that includes:

  • Event descriptions
  • Product descriptions
  • Bio development
  • Website copy
  • Promotional materials
  • Brand identity decks
  • SEO-friendly blog posts
  • E-mail newsletters
  • Press releases
  • Digital marketing campaigns
  • Media kit creation
  • Social media captions
  • Fact sheets

Some of the more rare opportunities we’ve had the pleasure of collaborating on:

  • Radio ad & television interview scripts
  • Restaurant menu storytelling & menu item descriptions
  • Business naming exercises
  • Culinary concept launches (naming, theme development, campaign ideation, branding)
  • Branded poetry

What is the difference between copywriting and content writing?

While the two terms are often used interchangeably, copywriting and content writing differ in style and purpose. In short, copywriting is designed to convert customers using direct, tactful phrases that entice them to take action. Content writing, on the other hand, is intended to nurture your audience and build brand authority with material that engages, informs and inspires. Website copy, advertorials, e-mail campaigns and social posts are a few of the common places where content writing is necessary, where digital ad campaigns and sales landing pages often call for copywriting. Both are valuable, essential components of a comprehensive communications strategy.

How much does it cost to hire a copywriter?

My creative services fluctuate in price based on each unique project request I receive. There are several factors that I consider when providing a project quote, including:

  • The scope of the project (is it a single landing page, a full website redesign, a sales pitch, or a single e-mail campaign? Is this a singular request, or will you require ongoing support?)
  • The degree of research and technical language that is required
  • Usage rights (the number of mediums the final product will be used across)
  • Industry standards & market comparisons
  • Revisions & edits
  • Timeline for completion (note: rush fees may apply for short-lead requests)

In order to ensure fair pricing and a quality finished product, I typically favour a fixed project fee over an hourly rate. Prior to getting started, I’ll provide a project quote that includes two rounds of revisions delivered by a date that is mutually agreeable. Additional fees may be incurred for project revisions that go beyond what we outlined in our original agreement.

Contact me for more information on rates and pricing.

What type of clients do you serve?

Throughout my three-year career as a freelance copywriter and marketing consultant, I’ve promoted everything from auto detailing and construction services, to stand up paddle yoga and buckwheat milk. While I love stretching the limits of my creativity, I find myself most in my element when I’m aligning with lifestyle brands, hospitality groups and businesses operating in the health and wellness space.

I’ve established ongoing partnerships with Canadian and globally-recognized brands including: Marriott International, Westin Hotels & Resorts, ZoomerMedia, and Pharmasave; I’ve also helped new and emerging coaching businesses, boutique hotels, restaurants, supplement brands, television series, and fitness studios. I’m also proud to collaborate with trusted Vancouver PR and design firms, including: Serena PR, Simon Taylor Designs, and Rakic Creative for projects that require additional expertise.

How would you describe your copywriting style?

When it comes to my writing style, I’d describe myself, foremost, as a chameleon. Working across industries and mediums has challenged me to expand my versatility, growing my confidence in a wide range of subject matter and storytelling formats. Of course, the tone in each project is a reflection of the client’s objectives, the audience, and the nature of the request itself. For instance, a press release will call for a more conservative approach than an e-mail campaign or a blog post (as it serves to inform the media, versus everyday consumers), and a digital ad will read more fact-based (designed to convert) than a conversational social caption (aimed at engaging).

Rules and creative restrictions aside, I’d describe my style as playful, sunny, authentic, elegant, and down to earth. I never shy away from the opportunity to make a (tasteful) play on words in the spirit of bringing a brand’s spunky side to the forefront.

Let’s make word magic happen.

Book a discovery call to discuss your next project.