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Which services are you in the market for?

Brand Language

Your brand language is the foundation of your business—it gives your brand a distinct voice, personality, and purpose. It's what gives you that main character energy, positioning you as the go-to in your industry while steering your design, marketing, and communications in a clear, cohesive way.

When do I need a brand language kit?

You’re a next-big-thing startup (or about to be)

The ideal time to create a brand language toolkit is well ahead of your business launch. Locking in your voice, messaging, and tone early will give you a running head start before diving into design, your website, social strategy, product/service descriptions, and more.

You’re in the midst of a glow-up

Creating a brand language toolkit is also key during a rebrand. Whether you’re expanding your offerings, entering a new market, or you’re ready to shake up the vibe with fresh, timely messaging, crafting a toolkit that shapes how you communicate and connect with your audience is a step that shouldn’t be skipped.

What does a brand language kit include?

This comprehensive package includes:

  • Development of your core brand messaging, including: brand story, purpose, values, and traits
  • Creation of original slogans & taglines to apply in digital/print marketing materials
  • Language guidelines, including a word bank, unique phrases, and words to avoid
  • Core expressions: Statements to be reinforced across touchpoints
  • The main messaging pillars to drive home across communications
  • Samples of brand-aligned ad messaging with channel-specific applications
  • Inclusivity & accessibility recommendations applicable to your niche

Starting investment: $1,600 CAD + GST

*Those who book this service are entitled to receive 15% off of their website copy booking (when booked within 8 weeks of one another).

Average turnaround: 3-5 weeks

Looking for design support to make your brand look as good as it sounds? Compel Communications is proud to partner with Howl Creative Studio to offer bespoke brand design and visual identity services that weave all of the pieces of your brand together seamlessly (and beautifully).

A brand development kit includes all of the line items listed above, plus:

  • Logo design (primary, secondary, and variations)
  • Logo application best practices (the do’s and don’ts)
  • Colour palette
  • Original brand font selection
  • Photography guidelines and best practices
  • Brand applications: Examples of marketing materials, social graphics, signage, and swag

Starting investment: $3,000 CAD + GST
Average turnaround: 3-5 weeks

Website Copy

Your website copy has the power to draw in new customers, earn their trust, and transform their curiosity into clicks (ahem, sales). Your website gives you the floor to connect with your visitors, and is your chance to make them feel seen, heard, and excited to stick around and become lifelong fans.

Website copy package inclusions:

While each of our website copy packages are customized to suit each client’s specific needs, here’s what’s included as a base:

  • 60-minute discovery call
  • 4 pages of original, branded copy for your: Homepage, About Page, Services/Product Page, Plus Page of Choice (ie: Careers, Impact)
    • This includes creative headlines, compelling body copy, and well-timed CTAs
  • Page structure planning to help users navigate from page-to-page seamlessly
  • Text formatting suggestions (ie: bolding, highlighting, caps, underlining, italics, teletype) to inform the design — sounds small, but this makes a big difference!
  • Thoughtful and unique CTAs to inspire action
  • Intro text for 2 pages (ie: Contact, Blog and Media pages)
  • 404 page copy
  • Strategic keyword use specific to your niche
  • An FAQs section to reinforce your SEO strategy and enhance your customer experience

Starting investment: $1,800
*Note: Those who book the brand language development service receive 15% off of this service.

Average turnaround: 2 – 4 weeks

Social Media

Sure, posting consistent, high-quality content builds awareness and credibility—but finding the time (and motivation) to stay ahead of the algorithm and create it? Feels like a pipe dream. Our tailored social media services are here to make showing up online more fun, empowering, and realistic.

Full-Service Social Media Management

We tailor each package to meet our clients’ needs, but here are a few of the things we’re known (and loved) for:

  • A thorough initial social media strategy that covers up to 3 platforms per client, including: Instagram, TikTok, LinkedIn, Pinterest, Threads, and Facebook
  • Thoughtfully written social media captions with tactful CTAs
  • Niche hashtag suggestions to optimize post reach
  • Original video content (ideal for local Vancouver/Vancouver Island-based clients or product-based businesses)
  • Feed curation to keep your grid looking fresh and cohesive
  • Interactive Stories to keep your audience engaged and apprised of the latest info.
  • Highlight bubble and pinned post strategy to swiftly engage new visitors
  • Community management (prompt and professional responses to comments/DMs)
    • Following and engaging with other accounts to boost organic page traffic
  • Tool recommendations (scheduling tools, file sharing solutions, etc.)
  • Bi-weekly calls to go over performance and updates (with rolling agenda to keep everyone on-track)
  • Month-end reporting to share account growth insights and focus items for the following month

Starting investment: $2,200/month

The IG Audit

Your social media should work for you—not leave you guessing what’s working and what’s falling flat. Whether you need a fresh perspective or a total reset, we’ll give you clear, actionable insights to help you show up on the ‘gram with confidence while connecting with your audience in a way that actually works.

This service includes: 

  • 45-minute discovery call to chat about your current pain-points, business goals, and capacity
  • Audit of bio to help you make a clear and impactful introduction to incoming visitors
  • Highlight bubble recommendations to complement your posting strategy
  • Pinned post recommendations
  • Suggested post types, content buckets and a *realistic* posting cadence
  • A temperature check on your community and engagement rates
  • Actionable tips to amplify reach, engagement, and watch time organically
  • A run-down of the analytics you should be monitoring on the regular
  • Hashtag & SEO review
  • Vibe check (our favourite): a review of the language in your captions, tonal consistency, authenticity
  • Recommended tools to streamline your social media experience and make it easier to show up consistently

Starting investment: $850 

Social Media Launch Strategy

Starting fresh on social can feel liberating… but also a little bit like “what am I even doing?” From choosing the right platforms to finding your voice and posting with purpose, we’ll help you build a strategy you can actually stick to—so social feels empowering, rewarding, and worth your while.

By booking the social media launch strategy package, you’ll receive: 

  • 45-minute discovery call to get up close and personal with your brand
  • Client onboarding questionnaire to dive deeper into the nature of your products/services, your business objectives, and your team’s capacity
  • Channel recommendations to support your business goals
  • Social media handle availability research and recommendations
  • Bio and profile optimization tips
  • Niche-specific hashtag/keyword recommendations to help you grow
  • Instagram feed mock-up to help you visualize your future grid
  • Channel-specific posting strategy, content pillars and best practices
  • 1-week content kickstarter (per channel) to get your creative juices flowing
  • Social media tool recommendations to streamline your experience, saving you time and energy

Starting investment: $1,800

Content Creation Days

Want to show off your space, your team, and your stellar products/services—but struggle to find the time (or lighting) to make it all look good on camera? We’ve got you. We’ll spend 3 hours on-site capturing authentic, scroll-stopping footage using a Gimbal for smooth, cinematic shots that are ready to post and perfectly on-brand.

This service is designed for businesses located in the Greater Vancouver area, and includes:

  • 3-hour on-site content shoot
  • Smooth, professional video footage captured with a DJI Osmo Mobile 6
  • Edited vertical video content optimized for Reels and TikTok (quantity identified prior to arrival and based on shoot goals)
  • Shot-list planning based on your business goals, seasonal promos, and vibe
  • Creative direction and on-the-day guidance to help everyone feel comfortable on camera
  • Delivery of edited videos formatted for social media

Want the full done-for-you experience?

add-on options: 

  • Fully-captioned Reels/TikTok videos written in your brand voice
  • Suggested trending audio for each post
  • Keyword/hashtag recommendations to enhance post visibility/reach
  • Upload-ready file delivery
  • Optional drone footage available upon request (additional fee applies)

Starting investment: $850

Email Marketing

Unlike social media—where algorithms dictate visibility—email gives you a direct line to your audience. When done right, it's one of the juiciest channels you can tap into. Let’s make sure your message is delivered with the clarity, charm, and timeliness it takes to transform opens into orders.

Learn More

Whether you’re looking to romance new subscribers with a sharp and clever welcome sequence, or you’re looking to turn warm leads into ready-to-roll rsvps for an upcoming event/launch, our custom-crafted email campaigns will help you set the wheels in motion (and keep them rolling).

What’s included in an email sequence booking:

  • A strategy call to get aligned on your audience + goals
  • Original, custom-crafted e-mails tailored to your community (we’ll talk numbers and determine a sweet spot after our initial discovery call)
  • Brand-voice driven copy that feels genuine and personal
  • Subject lines + preview text that boost open rates
  • Smart CTAs that guide your readers to take aligned action
  • Formatting and flow suggestions for max readability and an intuitive reader experience

This service was made for:

  • Service providers
  • Lifestyle brands/product-based businesses
  • Retailers
  • Creatives
  • Clinics
  • Anyone who wants to move the needle on bookings, sales, and other revenue-generating activity

Starting investment: $850
*A precise quote will be provided after our initial discovery call

Blog Posts

The service that put us on the map—blog posts are our fave way to educate, empower, and grow your community (while spicing up your SEO). From thought leadership to BTS glimpses, we'll create content your audience actually wants to read (equal parts personality and tact).

What's included in this booking?

  • Topic ideation and content planning
  • Thoughtful, well-researched posts that balance SEO strategy with your unique brand voice—keeping it real (and real fun to read)
  • Keyword research and integration
  • SEO support: Swift meta titles and descriptions; internal/external linking;
  • Strategic, tastefully placed CTAs to guide users towards logical next steps
  • One round of revisions and a final proof to ensure a polished, publish-ready final product

Investment: 4-post bundle starting from $950
*Custom packages available for ongoing monthly blog content

Less guesswork, more artwork.

creative that compels action for brands that command attention.